About Us

With world-class capabilities in private adventure travel and destination management, our knowledge, experience and meticulous eye for detail ensures unrivalled levels of service, even in the most extraordinary of locations.

We have made it our life's work to share our spirit of adventure, with a passion and respect for the awe-inspiring natural forces that created these mighty landscapes.

Jon Olafur Magnusson & Johanna Eyjolfsdottir

There are few in Iceland with as much collective experience in luxury travel, high adventure and attention to detail than the dynamic husband and wife team of Jon Olafur Magnusson and Johanna Eyjolfsdottir. HL Adventure have been delivering outstanding experiences in Iceland for over 20 years. With most of their clients being well-seasoned and well-travelled, HL Adventures specialises in the unique, and has consistently delivered the unexpected with an unwavering passion for the highest level of service.

John Beatty

John Beatty is a leading nature, travel and adventure photographer and adventure travel specialist. A friend and business associate to HL Adventure for 30 yrs, he has travelled to 38 countries including a year in Antarctica and many adventurous journeys in the Canadian Arctic, Alaska and Northern Scandinavia, whilst operating his own nature and adventure travel company for 12 yrs from Britain. In 1982 he made an early man-hauled sled crossing of the central ice cap of Greenland, a distance of 700kms, without the use of satellite navigation or radio communications. He is a passionate public speaker on wilderness adventures, and his photographs are published worldwide.